SEO Tips for Brisbane Start-ups: 3 Qualities of a Practical Website

Many Australians nowadays rely on the Internet when searching for information about products and services. To effectively sell your brick-and-mortar business, its visual counterpart online—the website—should be just as accommodating.

The ideal website design is SEO-based, meaning your website should be optimised to appear on top query results whenever a user keys in certain keywords in search engines, like Google. Graphical features just come second because they’ll amount to nothing if your website isn’t easily found.

For starters, here are three qualities a practical web design should have:

Neat. User-friendly websites aren’t cluttered with links that lead to nowhere or links that come from unrelated sites. Nor are they filled with irrelevant, poor-quality videos and images that also slow loading time. Unnecessarily lengthy drop-down menus and pop-ups make the website appear crammed, and bad colour contrasts are real eye sores.
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Choosing an SEO Service Provider—3 Categories

One of the problems with a free online enterprise is that literally anyone can set up an SEO service and call themselves an expert, but this doesn’t mean that they know what they’re doing. There are many different facets to a truly bespoke SEO service, and, like anything, it requires years of training and practical experience to truly be an expert in the field.

A skilled SEO professional will be able to look over a website and know what basic tactics to employ to increase its traffic and visitor-conversion rate. Generally speaking, all SEO strategies can be broken down into three categories. You should look for a thorough and proven understanding of all three of these groups before deciding to hire an SEO firm.

The technical category involves the structure of a site, which can have a fairly large impact on how easy it is for search engine crawlers to index your website. The second category is on-page optimisation, which relates to the use of keywords within web content, and selecting HTML tags that will help increase search engine traffic to your business’s online presence. The third category is off-page strategy, which includes things like link-building.

Another good thing to look for when you’re browsing SEO companies is a proven track record of success. All good SEO companies will have a portfolio and positive customer testimonials. If an SEO company you’re considering is lacking this, you’ll probably want to consider other options.

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Why Integrate Social Media Marketing into Websites

Brisbane has always enjoyed a competitive business environment, and now that the Internet is playing a pronounced role in daily activities, integrating marketing solutions has become more critical than ever before. While website design, SEO services and customised content are very important, the role that social media is playing has now taken centre stage.

An Increasing Presence

It is predicted that social media budgets will double within only five years. This arises from the fact that a greater number of users are visiting these sites in order to learn about certain products and services offered by Brisbane companies. Should an individual read positive reviews, it is much more likely that he or she will interact with the company directly.

Search Engine Clout

“Social proof” is a term which signifies that an increased social media presence will help a site to rank better within a search engine. Higher rankings equate to more exposure and greater chances of a visitor clicking on a link that they see. In other words, this is one of the most powerful forms of online advertising. Keeping social media content fresh and relevant will likewise show the customer that the business cares about their needs and wishes to keep them in the proverbial “loop”.

Of course, this is only one facet of an overall integrated marketing strategy. By combining a robust social media presence with proper SEO and a flexible online presence, the business can expect to achieve greater levels of success.

Building Credibility through Social Media

More than half of all Australian small to medium enterprises (55 per cent) are utilising online marketing strategies to build a presence online, which is a big shift compared to the 44 per cent reported last year. Businesses using social media for their online marketing strategies, however, decreased by up to five per cent.

Brisbane Businesses Can Only Benefit From SEO

As the owner of a Brisbane business, visibility is an important part of ensuring people to come buy your products or contract your services. Nowadays, the largest venue for visibility is the Internet; most people have access to it either at home or even on mobile. Search engines guide people towards your business and SEO ensures that your company is a top candidate.